Hi everyone, I was lucky enough to be asked by Icon World to provide animated backdrops for Vertu at the world famous Selfridges store on London’s Oxford St. Created from stills provided by Icon and animated in After Effects, the backrops were placed on the 6mm pitch LED screens to help add some movement to the windows and let the Vertu Phones standout in the front of the display. The windows are on either side of the main entrance and are on until 21st Jan, so if you get the chance pop by. Thanks to Chloe at Icon World for two of the closeup pictures.